The story
Built alongside a custom machine builder
Kramaline started on the floor of a custom machine builder in Maharashtra. Their orders lived in one large spreadsheet: a row per order, columns for every department, copies flying around by email, and dates that meant different things to different people.
Instead of designing from a whiteboard, the product was shaped week by week around how that team actually works: what the owner asks in the weekly review, what planning needs before promising a date, and what the shop floor needs to see at a glance.
Everything specific to that company became configuration, so the same product fits other machine builders, fabricators, panel builders and job shops.